Lucy Morgan

Brand Design (Visual Identity)


Lucy Morgan is an experienced psychotherapist and counsellor based in Oxford. She specialises in providing mental health support and guidance to individuals seeking emotional wellbeing and personal growth. Lucy is dedicated to creating a safe and nurturing space where clients can explore their inner thoughts, feelings, and experiences. She believes in fostering genuine connections and empowering her clients to overcome challenges and lead fulfilling lives.

The aim was to design a visual identity that reflects Lucy's compassionate and empathetic approach to therapy. The design instills trust and confidence through its carefully chosen fonts and colours, the clean fonts and earthy colours evoke a sense of calmness and peace. This design project was purely based on a concept.